Food Network Launches a New Site: Food2

by Swati (246) on 3 May, 2009 | Categories : Blogging, Interesting Links, Internet, Social Media

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Focusing to engage the younger generation through blogs and video content, Food Network has started a flashier site called food2.

Features

  • Videos: Short five minute visuals on ‘how to make a dish’.
  • Video series: From young cooks. e.g. Kitchen Conspirators,clip_image003 Brooklyn (A NY-based b group- Whisk & Ladle).
  • $12 Challenge: Aclip_image003[1] ‘food meets love’ show, where two young chefs try to woo a bystander with an inexpensive meal.
  • How-to series: Leading viewers through how to make simple drinks and food items.
  • Blog section: Features content from recipes to other news about food.
  • Tips: Focusing on the kitchen basics.
  • Social Media: Integration with Facebook.

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It should be a useful platform for its 20+ age group audience, who would be more interested in cooking quick and cheap meals.

Though Techcrunch claims it to be a new site, the blogs on the site dates back to February 2009.

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The Alexa report shows traffic on the site since 1st April, though there is no data about the launch date of the site. See the chart below:

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(Source: TechCrunch)

(Image Credits: Food2, Food2 Blog, Alexa)

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2 Comments (including Pingbacks/Trackbacks) so far »

  1. #
    Prateek on May 3, 2009

    Whats the reason for so much high Ranking???

  2. #
    Rahul Bansal on May 8, 2009

    @Prateek
    I guess number of backlinks!
    Anything that goes on top blog attracts large number of backlinks and thus ranking. :-)

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