Most Prefer Socializing Face-to-Face, Not Through Social Networks or Phones

clip_image002According to a recent study done by Brightkite – the Social Discovery Network, and GfK Technology, a leading market research agency, it has been discovered that most people choose to socialize face to face, the old fashioned way, rather than through social networking sites, computers or smart phones. Two-thirds of the respondents said that they don’t meet or interact with their friends as often as they would like.


In-Person Social Interactions

Here are the highlights from the report:

Actual Consumer Behavior


Says Brightkite CEO Jonathon Linner.

“As use of social networks proliferates, we need to find ways to use them to stimulate more face time, not use them as a substitute for real social interaction.”

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