For those who don’t know what Google alert is, using Google alert service you can keep track of some specified keywords and get alerts about the keywords as soon as it appears over the Internet. Earlier it used to deliver alerts just by E-mail, but the much talked ‘Google alert for feed’ is now official. Using this new feature, one can read new alerts right on their feed reader.
For activating Google alerts you’ve to go to your manage alerts page and do the changes as mentioned underneath.
On your manage alerts page, change the ‘delivery to’ option as ‘feed’ from ‘Email’ and save your changes.
(Refer screenshot below)
Now save the feed URL into your feed reader and enjoy reading all alerts on your feed reader.
Link: Manage alerts.