Food Network Launches a New Site: Food2

Focusing to engage the younger generation through blogs and video content, Food Network has started a flashier site called food2.

Features

• Videos: Short five minute visuals on ‘how to make a dish’.
• Video series: From young cooks. e.g. Kitchen Conspirators, Brooklyn (A NY-based b group- Whisk & Ladle).
• $12 Challenge: A ‘food meets love’ show, where two young chefs try to woo a bystander with an inexpensive meal.
• How-to series: Leading viewers through how to make simple drinks and food items.
• Blog section: Features content from recipes to other news about food.
• Tips: Focusing on the kitchen basics.
• Social Media: Integration with Facebook.

It should be a useful platform for its 20+ age group audience, who would be more interested in cooking quick and cheap meals.

Though Techcrunch claims it to be a new site, the blogs on the site dates back to February 2009.

The Alexa report shows traffic on the site since 1^st April, though there is no data about the launch date of the site. See the chart below:

(Source: TechCrunch)

(Image Credits: Food2, Food2 Blog, Alexa)