Here are some highlights from the report:
- There have been huge increases in reach for Facebook (168% relative increase) and LinkedIn (137%).
- Classmates Online has also seen strong 40 % growth
- Orkut’s growth has stayed fairly consistent with 7 %
- MySpace, however has seen a decline of -3% in terms of reach, although still ranks as the 2 most popular social network.
Rank
|
Social Network | Global Unique Audience (millions) | Active Reach (Dec 08) | Active Reach (Dec 07) |
Relative Change in Active Reach |
1 | 108.3 | 29.9% | 11.1% | 168% | |
2 | MySpace | 81.0 | 22.4% | 23.0% | -3% |
3 | Classmates Online | 19.7 | 5.5% | 3.9% | 40% |
4 | Orkut | 17.5 | 4.9% | 4.6% | 7% |
5 | 15.0 | 4.2% | 1.8% | 137% |
The most popular social networks in countries where Facebook is a leader
The most popular social networks in countries where Facebook is NOT a leader
Difference between Facebook and MySpace – MUSIC!
Share your comments on what you think.
(Source: nielsen-online)
2 Comments
thx for
useful info !!
Glad you found the info useful, Jagmeet. Keep reading dw for more.