The Power of Twitter – How effective is it anyway?

clip_image002[10]Twitter has been creating lot of media buzz, and is in fact the fastest growing site with an increase of 1,928 % year-over-year, according to the recent reports. Its one million unique visitors in the month of June 2008 to 21 million unique visitors in the month of June 2009 make Twitter the 4th most visited 10 Member Community Destinations in June.

However, reports from LinkedIn Research Network/Harris Poll indicate that this micro-blogging service could be more of a craze than anything else in the US. According to the reports, very few people say that Twitter is a very effective tool for promoting products and ideas.

What people think

Highlights from the report:

  • Over two-thirds, i.e., 69% of the users say they do not know enough about Twitter to have an opinion about it.
  • Over 1 out of 10, i.e., 12 % users say it is just at its infancy.
  • 12% users also say it is just something that young people and the media will use.
  • 8% of users say it is already over and it’s time to find the next best thing.
  • 11% of 18-39 year olds do not know enough about Twitter to have an opinion.
  • Half of adults, i.e., 55% of users who are between 18-34 years old say they don’t know enough to have an opinion, compared to 80% of those 55 and older.

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[Note: Percentages may not add up to 100% due to rounding| Base: All adults, US]

How effective is Twitter for the end user?

Highlights from the report:

  • 8% of users say it is very effective for promoting ideas and products
  • 42% believe it is just somewhat effective.
  • 31%, i.e., 3 out of 10 users say Twitter is not that effective
  • 19% users feel it is not at all effective for promoting products and ideas.

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[Note: Percentages may not add up to 100% due to rounding | Base: All adults, US]

Share your comments on what you think about Twitter and how useful you find it.

2 replies on “The Power of Twitter – How effective is it anyway?”

  1. Twitter for me is the simplest social-networking site ever 😀

    It will definitely grow exponentially over time as most of the people are not much aware about it.

  2. yeah twitter is another social networking site but for me twitter is for getting new information related to market

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