Facebook has seen decent success with promoted posts or Ads. It was a great way for Facebook Page owners to get their brands better visibility and to reach a bigger audience.
Facebook now allows you to promote personal posts.
Quick Tips on Promoting personal posts
- When you update your Facebook account with a post, an option to promote it shows up.
- Just note that the promotion option is available only for 6 hours after the post was originally posted.
- The payment options are Paypal, Credit Cards, Mobile phones, Western Union Quickpay.
- A promoted post shows up as a “Sponsored Story” to friends. The way Facebook ensures it gets enough publicity is by bumping it up in your friend’s news feed.
The Pricing Model for promoted posts
The price set for promoted posts seems to vary between regions. As this post in Knowledge Hub suggests that the price might vary on the geographic location the user promoting the post is from.
That seems a markedly different approach from other advertising platforms which charge based on the geographic location and size of the targeted audience.
I am not sure how popular this service will be, as I think usually people do not like promoting their personal posts.
What are your views on promoting you personal posts on Facebook? Do drop in your comments.