Blog Wars: Impact of WordPress, Tumblr and Blogger

When I started my blogging career, most people would start with a blog created on and then move it to WordPress self-hosted.

The trend was was the first choice for new bloggers while WordPress was adopted by bloggers with more experience.

That trend is changing and more people are using WordPress or Tumblr. according to is miles ahead of Blogger and Tumblr, when it unique visitors are considered (see graph below).


These number do not include self-hosted WordPress blogs; but only the ones on It is amazing to see it has numbers that are double if not more than other blogging platforms consistently for over the last two years.

Rise of Tumblr

It also shows the rise of tumblr being adopted as a blogging platform by many. It had less than 4 million unique visitors and today it’s around 15 million. Tumblr has some fantastic social features which has given it huge numbers when page views are taken into account it dominates WordPress and Blogger.(see graph below).


Tumblr has over a billion page views when compared to’s 200 million page views. This shows tumblr is doing a brilliant job of engaging readers socially but WordPress doing a better job with search engines. Maybe this is not a battle between platforms as much as it is a battle between social vs. search.

What are your views? Do drop in your comments.


Kimya October 28, 2011

Blogging activities using blogspot platform is fun, but as acknowledged by many people that blogspot is very difficult in SEO optimization. while using the tumblr blog monetization is not easy to use PPC.

prashant October 29, 2011

Nice article
I think We get page rank quickly in word press. No doubt we have to manually do SEO for that. In blogger indexing is automatically because of it’s a google product. Getting PR is hard in Blogger.

Aditya Kane October 29, 2011

@prashant: Let me clarify, these numbers are not for self-hosted wordpress blog but only for As far as SEO is concerned, yes WordPress is prefered and thats why they have more visitors.

Prashanth KV November 3, 2011

I think your thought on PR is not justified. Because I got PR2 to one of my site on blogger in 6 months. Also Google sub links on searches within couple of weeks.
The rich plugins, easy customization, well navigation etc. are some of the advantages I see on WP.

Dinesh October 30, 2011

Blogger rocks cause i use it.

Gaurav November 15, 2011

I am not sure whether using instead of in the comparative analytics would have made any difference. Alexa shows me a totally different result 🙂