If you’ve had a site running for more than 6 months and getting over 500 visitors daily, it not pretty hard to figure out that 80% of them are coming from search results found on Google. And what happens if, one fine day you realize that Google has banned your site! Find out how you can play it safe and get your deserved organic search results.
Avoid Keyword Stuffing:
What is keyword stuffing exactly? Wikipedia states,‘Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content.’
Inserting excessive keywords into your posts, in meta tags or in your template (with the font color matching the background color) will lead your site into a ban from Google.
Avoid Sponsored Posts
The job of the search engine is to search and provide genuine content to the user, that will be useful to them. Sites like PayPerPost and SponseredReview pay bloggers, to blog about the products of their advertisers. In this case many of the reviews aren’t true and up to the mark.
If Google was to show such a result, then the usefulness and productiveness of the search results is absent. Hence Google has to ban your site.
Avoid Paid Text Link Ads
The basic concept in paid text link ads is as follows: An advertiser pays you for a campaign, wherein he nominates certain keywords on your blog posts, which will link back to his site.
Although this is a great way to earn money, such linking may not be relevant to the keywords and may often contain spam contents. Hence there have been cases where Google has benned sites containing paid text link ads.