Is this the future of online advertising?

Google Adsense is the preferred way for most blogs to showcase ads and earn revenues. Google Adsense and Ad-words make a lot of sense considering most people do not mind text based links as ads. They are a lot less inconvenient than those pesky and irritating flash pop-ups ads.

Here is a new way of showing ads which Digg.com has come up with and it is apparently making a lot of revenues for Digg.

• As you can see in the image above, when you visit Digg.com the third post from top is a advertisement.
• You can actually have readers Share it or Bury it but as you can see in the image readers cannot comment on it.
• The way the revenues work is the more often people share it or read the link the lesser the advertisers pay.

I don’t think this sort of advertising can really make a big difference to Google Adsense and it’s relevance but it might change the way paid reviews are being used in blogs. The concept is that let’s say a company pays a blog for writing a review. The blog displays it and has a way of it being rated in terms of page views or even being voted by readers. It could also be a rated in terms of getting traffic to the blog. The higher the traffic the post brings the lower the advertisers have to pay. 😉

I don’t think we will be seeing this system making its way to your favorite blogs in the immediate future but I think this could be the future of online advertising atleast when it comes to blogs.What do you think? Do drop in your comments.

Link: Digg Ads