Is this the future of online advertising?

Google Adsense is the preferred way for most blogs to showcase ads and earn revenues. Google Adsense and Ad-words make a lot of sense considering most people do not mind text based links as ads. They are a lot less inconvenient than those pesky and irritating flash pop-ups ads.

Here is a new way of showing ads which Digg.com has come up with and it is apparently making a lot of revenues for Digg.

  • As you can see in the image above, when you visit Digg.com the third post from top is a advertisement.
  • You can actually have readers Share it or Bury it but as you can see in the image readers cannot comment on it.
  • The way the revenues work is the more often people share it or read the link the lesser the advertisers pay.

I don’t think this sort of advertising can really make a big difference to Google Adsense and it’s relevance but it might change the way paid reviews are being used in blogs. The concept is that let’s say a company pays a blog for writing a review. The blog displays it and has a way of it being rated in terms of page views or even being voted by readers. It could also be a rated in terms of getting traffic to the blog. The higher the traffic the post brings the lower the advertisers have to pay. πŸ˜‰

I don’t think we will be seeing this system making its way to your favorite blogs in the immediate future but I think this could be the future of online advertising atleast when it comes to blogs.What do you think? Do drop in your comments.

Link: Digg Ads

4 replies on “Is this the future of online advertising?”

    1. It is not only a great way to advertise it also is micro focused as people looking something related end up looking up those ads. (online ads)

    1. That is exactly what Digg does. If people ignore the sponsored link sponsors pay more, if it liked by many and found to be useful the sponsor pays less. πŸ™‚

Comments are closed.