Well, not sure if Twitter is making any real money or not, but Twitter sure is helping Dell in making plenty of it! Dell claims that through its Twitter activity there has been an increase in the sale of their Dell computers and has earned more than $2 million in revenue from its @DellOutlet since 2007.
According to TwitterCounter, @DellOutlet is getting close to the top 50 most followed Twitter users.
Writes Stefanie N on Dell’s corporate blog:
“We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.”
Since June of 2007, Dell’s follower base on Twitter grew substantially from 11,000 followers to over 600,000. Considering the number of followers and the big bucks it has been earning through Twitter, I’d say it sure is good news for Dell. Twitter, however, could learn a little “something” from this!
This is fantastic…I guess their lead generation costs will also be pretty low through this media. We need such case studies to share with our CEOs, so as to convince them and start spending time and resources on similar social media activities.
Also, did Dell share any details on the overall M-o-M or Q-o-Q impact due to this?
Thanks for writing.
@Sachin Uppal: Not that I know of. Will keep you posted in case i do come across more info in this.
Yeah it’s true but twitter will be always money making machine for others….
hi,,i want to know hiow can anybody earn through twitter or any other site or our own website
There are many ways to monetize your twits/twitter a/c.
I’ll try writing a post about it sometime in the future!
Fantastic thing. That’s the marketing from twitter and the power of the followers. See how fast their followers number increased! 🙂