I was looking up some screen shots of Apple’s Magic mouse. Its features seem to be a mixture of how the usual mouse works and a laptop’s touch pad. It connects with wireless and claims to have an advanced laser engine which makes the mouse effective and usable on almost any surface. The features are all great but it still begs a question to be asked. Why is apple trying to re-invent the mouse?
Apple Magic Mouse
- The Magic Mouse as a seamless top shell. This features seems to be inspired from touch pad of the laptops. With no buttons, the entire mouse itself is the left or right click button.
- An advanced laser engine the Magic Mouse claims that there is not need for a mouse pad. It can apparently work on any surface.
- The best feature of the mouse could be its support for various gestures. It claims you can flip through pages on the browser as if you are flipping pages of a magazine.
Why a Magic Mouse?
Apple has had unparalleled reputation of coming up with products which have gone on to become household items. Take the instance of iPod. This product revolutionized the music industry. It went on to become not just a cool gadget but a gadget that everyone had to have. There were no real serious players in the market for gadgets that played mp3 files. So Apple was tapping into a untapped market.
With the Magic Mouse it is trying get into a market with many players who are well entrenched. Unless Apple plans to only make Magic Mouse usable with Mac Machines, I can not see this product from Apple making any sense.
What do you think about the Magic Mouse? Sure it looks great but do you think it will really go out and serve a need that is genuine? Let me know through your comments.
9 Comments
But the screen-shot rocks
I want it but with a center button
If Microsoft had acted earlier the title of the post would be “Why is Microsoft trying to re-invent the mouse?” Microsoft is working on multi-touch mouse since 2-3 years. Apple made a quick(and good) move and now holds the title to “Worlds first multi-touch mouse”. Since it is an Apple product, hardly anybody will question its use and make a fuzz about it.
I personally dont prefer apple products at all except iPod. I guess as far as MACs are concerned ubuntu is a better option.
@Dnyanesh: Good point, but that is what I wonder! Why are Apple and Microsoft making things likes Mouse… Is it really adding any value?
@Aditya: Mouse has been in the scene since 1981 when Xerox invented it. There have been improvements in the design/functionality over these years so I think they did a good job by making something new. Everything is evolving and changing as per time and as far as nature is concerned, nothing is permanent except change.
Because Mouse ain’t perfect yet. And this mouse rocks, I reviewed it recently. Got it from U.S.
@Aditya
What do you mean by the post’s title “Why is Apple trying to re-invent the mouse? “???
That’s not re-inveting, its called advancement. Do you mean to say that we should stop innovations? and stick with whats there?
If a thing is there, you can always look for adding more functionality to it and making it better than what it is right now…
I’m not a lover of Apple products, I agree they are unjust at some points, but you can’t blame on everything they do!
@Hack_minded: The main question is ‘Why Apple?’ Not why a new mouse. It has been seen through analysis of tech companies. Most times when companies move from software makers to hardware, they have usually failed as a result of lack of clear focus. They were successful with iPod but as I said there was a market for it. I think Apple should stick to making their Mac better and hopefully cheaper.
@Aditya: imagine u have a corporation like Apple…wouldn’t u like to give a try to something *new*? think about that…
And, “Most times when companies move from software makers to hardware, they have usually failed as a result of lack of clear focus.”…u referring this statement to Apple? Are they moving from making softwares to hardwares? lol..they already make both hardwares and softwares, they aren’t *moving to hardware from software*… 😀
And also, you can’t generalize things…
“They were successful with iPod but as I said there was a market for it.”…not just iPod, iPhone and iMac too, iMac gets the most share than any other system, in designing fields…
There isn’t a need of asking “Why Apple?”….Why not Apple???? 😕