Over the last two years I have started using Facebook a lot more than Orkut and recently Twitter has become quite addictive. So it got me thinking how did these websites compare on Google Search.

I decided to compare the three websites and their search volumes over the internet using Google Insights.

The calculations are done on comparable percentile.

The high is taken as 100 and then the averages are calculated in comparison to the 100.

In 2007

insights2007

Orkut was at an average of 80 and Facebook only 3 with Twitter comparatively standing a hopeless zero.

In 2009

insights2009

Clearly Facebook has made an impact with 46 and Orkut has had a constant high of 92 as the red line shows compared to the blue. But looking at the graph Facebook and Orkut seem to be at a meeting point sometime in January next year.  ;-)

  • Orkut was at 100 at a particular high on the graph hence an average of 92 this year signals a much more consistant performance than back in 2007 when it was at 80.
  • It might also mean that this year Orkut is hit a plateau and not really managing to grow its user base in India as Facebook is doing.
  • A similar study of insights done for the whole world shows Orkut at zero pretty much for the last five years. :-|

Link: Google Insights

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