I am sure by now you must have read or heard about this online service called Flyte by Flipkart. It is run by Flipkart.com and allows users to purchase MP3 music files at pretty reasonable prices. Until last week for Indian music fans, there was no real online retailer who sold music legally and cheap. In other words Flipkart is trying to do something that iTunes did for the American music industry.
What is good about Flipkart’s Music Downloads?
- Flipkart is India’s largest online retailer. So it makes sense that it sells music online. The collection at Flipkart is pretty much exclusively suited for Indian tastes. Though there is an international section available.
- Head over to Flyte from Flipkart and browse through the songs your want to purchase. Select an album or song and purchase it.
- Payment needs to be done online with netbanking or credit card. Once you are done, simply download the songs from your browser.
- All songs can be downloaded and purchased individually and they are priced quite reasonably. The most popular songs I found were available for Rs. 15/- while others were around Rs. 6/-.
Now this is quite exciting if you are living in India as previously MP3 formatted music which was DRM free was not really available, unless it was pirated. So will this end music piracy in India or atleast significantly reduce it?
Why Flipkart won’t really hurt music piracy at present?
Flipkart might be selling digital music as a platform but I am not sure that the music industry in India will adopt it in a big way. That is because the music industry in India is not the same as in the US or Europe. Musicians in the US and Europe have sold their music online at affordable prices not to make a lot of music but to actually reach the widest possible market.
The major revenue earners for music artists in the US and Europe seem to be concert tours. Unfortunately in India, the most popular songs are always from films. This means they depend on selling their music as CD’s or even caller tunes on mobile phones rather than going on concerts all over for revenues. I doubt that the most popular music in India will become piracy free anytime soon.
Another factor against legal music downloads is that much of India’s population which downloads music online is very young. A majority of them do not have a credit card or netbanking account to buy music legally. But alternatively they do have a mobile phone and that might be effective way in including them in buying music online.
That said Flipkart’s Flyte is a good platform and also much needed one for music lovers in India.
Do you think Flipkart will end music piracy in India? Do drop in your comments.
Link: Flipkart Flyte