Last month, Instagram saw a massive drop of over 24% in daily active users. This drop was surprising for a couple of things. First it was because Instagram was growing like never before with 100 million users. Second reason for the surprise was that it was the holiday season, that is when people share photos of family, friends, gatherings and holidays.
Facebook Modifies App Data to Avoid Future Embarrassments
Facebook first stopped reporting public app data for Instagram. They have stopped third parties from tracking Instagram usage. Now they have announced changes to its app data metrics itself in a blog post.
Now Facebook reports ranking of the apps instead of actually traffic. This is actually more in-line with how say Google Play shows app downloads but showing only approximate downloads and not actually app downloads.
Is Instagram ailing?
Ofcourse that is not hard scientific data but it does suggest that people are not as enamored by the service as they were before they became a part of Facebook.
Are you using Instagram as much as before? Do let us know in your comments.