Google recently launched a video campaign to market its web browser – Google Chrome (a browsing browser… a new way to get online!). The video is a collection of 11 short films (mostly animated) that tell us what Chrome is all about.
The short films creatively demonstrate Chrome’s capabilities in the simplest way possible, so that even a non-techie could understand.
Christoph Niemann (the artist and illustrator of the video) said:
“Instead of thinking of what I wanted to show, I tried to think about what I did NOT want to show. I realized that when I use a computer or browse the web these days, the one thing I do NOT think about is… a computer…
…I wanted to find a simple metaphor that explains what a browser does, without showing a screen, a keyboard, the letters WWW, pixels, zeroes or ones.”
To view all of the short films, go to ChromeShorts.com. You could also view the Chrome Shorts on their YouTube channel.
Hope you enjoy watching the videos. Do share your thoughts on what you think about the films and Google’s new marketing strategy.
(Source: Google chrome blog)