Search volumes of Facebook, Twitter and Orkut in India

Over the last two years I have started using Facebook a lot more than Orkut and recently Twitter has become quite addictive. So it got me thinking how did these websites compare on Google Search. I decided to compare the three websites and their search volumes over the internet using Google Insights.

Over the last two years I have started using Facebook a lot more than Orkut and recently Twitter has become quite addictive. So it got me thinking how did these websites compare on Google Search.

I decided to compare the three websites and their search volumes over the internet using Google Insights.

The calculations are done on comparable percentile.

The high is taken as 100 and then the averages are calculated in comparison to the 100.

In 2007

insights2007

Orkut was at an average of 80 and Facebook only 3 with Twitter comparatively standing a hopeless zero.

In 2009

insights2009

Clearly Facebook has made an impact with 46 and Orkut has had a constant high of 92 as the red line shows compared to the blue. But looking at the graph Facebook and Orkut seem to be at a meeting point sometime in January next year.  😉

  • Orkut was at 100 at a particular high on the graph hence an average of 92 this year signals a much more consistant performance than back in 2007 when it was at 80.
  • It might also mean that this year Orkut is hit a plateau and not really managing to grow its user base in India as Facebook is doing.
  • A similar study of insights done for the whole world shows Orkut at zero pretty much for the last five years. 😐

Link: Google Insights

3 Comments

Sajitha September 21, 2009

Facebook is better than orkut in many ways. It is a sure bet that Orkut will be out of stage when Social networking goes thoroughly on mobile phone. Otherwise, the Orkut mobile application and SMS service will be become more user friendly and widely distributed on the new generation handsets in India.

Aditya Kane September 21, 2009

I agree Facebook is better than Orkut but I think Orkut will either be merged as a new Social Networking website or will really have a new interface and design. Afterall Orkut is owned by Google and google often does manage to make their ideas work great.

nicky September 21, 2009

facebook and orkut cant be compared …
facebook and twitter are far more better than orkut
why dont google adds more feature in orkut inspite of ading irritating advertisement most of time which is of a matrimonial website.