When we look at the Asia Pacific region on the whole, reports tell us that many countries that have the highest reach in social networking also have the highest level of site engagement. Amongst the list of top 10, Singapore leads in the Asia-Pacific region in terms of penetration. Out of Singapore’s online population, 74 % of them visit social networking sites, reports suggest.
Other countries on the list with a strong social networking penetration were Australia (at number 2), South Korea (at number 3) and Malaysia (at number 4). India, however showed a below average penetration and engagement, in spite of a strong growth throughout the year.
Take a look:
Top 10: Asia-Pacific Social Networking Overview (2008)
|Rank||Country (Asia-Pacific)||% Reach||Average Minutes per Visitor||Average Visits per Visitor|
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(Source: comScore World Metrix)