Apple gadgets are generally considered to be expensive. Even in the smart-phone category, an iPhone 4 is right up there as one of the more expensive products. There is a whole demographic that Apple does not tap into. This is about to change, as Apple is developing a cheaper version of iPhone4.
According to Reuters, an 8 GB iPhone 4 is being manufactured by a South Korean company.
It is obvious that the cheaper iPhone 4 version will be targeted towards the mobile markets of India and China.
The phone will be unveiled around the same time iPhone 5 is expected to be introduced.
Effects of Cheaper iPhone 4
- iPhones have tremendous brand value and at the end of the day a cheaper phone will obviously eat into the profits of other mobile makers like Nokia, which also dominates the niche of cheaper phones.
- It also might start putting the pressure on Android which also has made its presence felt with cheaper models.
This might be a good strategy by Apple to break out from North America and Europe into the emerging markets where ultimately growth will lie.
What are you views on a cheaper iPhone? Will you buy one? Do drop in your comments.