Google recently launched a video campaign to market its web browser – Google Chrome with the help of 11 short films, telling the users what Chrome is all about. Google then released Chrome Shorts on the YouTube channel that seemed to receive a good response.
Seeing this, Google has now decided to show this to a wider set of audience. With the help of their Google TV Ads team, Google will run the Chrome Ad Campaign on various television networks starting this weekend.
As per Google,
- To raise awareness of the Chrome browser amongst the masses.
- To help understand how television can supplement their other online media campaigns.
Google believes that Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier. With all the security problems around it that we’ve seen in the recent past, I am sure many of us disagree with what is being stated.
In spite of that, Google’s innovative ad campaign does seem to be attention-grabbing (no doubts about that). The short films creatively demonstrate Chrome’s capabilities in the simplest way possible, so that even a non-techie could understand.
(Probably mass advertizing is their last ditch effort to get people to use it after all.) 😛
If not, then simply wait and try and catch it on your television set. 🙂
(Source: Google blog)