Hidden meaning behind some famous logos

A logo is very important as an identity for a company or a brand. A logo ideally is expected to be creative and interesting. Many companies do a lot or research and take efforts to come up with that one awesome logo which signifies their company. Most times such logos say something more than what appears to be.

Here are some interesting logos of brands and learn about hidden meaning behind them. πŸ˜‰

Formula 1

The logo at first glance looks quite simple and boring. But give it a closer look. There you can see the symbol of ‘One’ inside the blank space between ‘F’ and red colored ‘1’.

Link: Formula 1 Logo


Toblerone is a company that makes chocolates. It originated in a place called Bern, Switzerland. This place is called the city of bears. You can see the outline of a bear on the mountain. Try looking for a standing bear. πŸ˜‰

Link: Toblerone Logo

Elettro Domestici

ED is an Italian company into domestic electronic appliances. This logo of ED shows a black colored electric plug. But the contracts with white gives the illusion of the characters ‘E’ and ‘D’.

Sony Vaio

The Vaio logo also has a secret. The ‘va’ part represents the basic analogue signal and the ‘io’ looks like the binary 1’s and 0’s.

Link: VAIO

Baskin and Robins

Baskin and Robbins is famous ice cream brand. It has 31 flavors of ice-cream. The logo shows the letter B and R. Just looking at the pink part of the logo will show the number ’31’.

Link: Baskin and Robbins


The logo for Amazon shows a smiley. Along with that the arrows show moves from A to Z. This logo symbolizes that they sell things from A to Z. πŸ˜›

Link: Amazon

Continental Tyres

Continental is a company which sells wheels. At first glance it looks like the simple word ‘Continental’. Look at ‘C’ and ‘o’ closely and you will see that it creates the illusion of a tyre.

Link: Continental Tyres

So these are some of the logos around with some hidden meaning. Next time you look at a logo of a brand, spend some time to find some hidden meaning. You might be surprised at what you see.

Do drop in your view through your comments.


Kapil August 30, 2010

Nice one Adi!

zorro August 30, 2010

nice post adi, but i request to cite the source from where u come to kno abt, as i hav already seen this 1 elsewhere….. its bloggers ethics to promote each other… no offence

Aditya Kane August 30, 2010

Came across most of this info on a email forwards. If you can provide a source I ll be happy to add it on the post.

Narendran.M August 30, 2010

Nice post mate & I like the secret behind VAIO, it was really awesone.. πŸ™‚

Rajeel August 31, 2010

hey that’s cool. I have noticed some of these logos, but you have great eyes…..!

payal August 31, 2010

amaazing dud…..

javid August 31, 2010

wow ,very good

Himadri Dimri September 1, 2010

Interesting !!!

Nk September 2, 2010

superb no way to express the greatness of this site

Dailymissed September 4, 2010

great post!! following f1 for a long time but never figure out this secret

ADLF September 5, 2010

Truly good examples of creative logos.

Himanshu September 6, 2010

great post man. never thought of these. these symbols are really well thought.

athul September 9, 2010

great !!!!!!!!!!!

umesh September 9, 2010

it’s very helpful for designers………thanks for sharing

sambasivarao September 9, 2010

Hi it is nice to know the stories behind the logos.

zubin October 5, 2010

what about indian logos bro?

Aditya Kane October 6, 2010

Well there are many good indian logos around but not many with hidden meanings. Maybe I will have to search for it and come up with another post. πŸ˜‰

RT October 17, 2010

well ..!!!! lets decipher APPLE..!!!


2. THE LOGO SYMBOLISES THE APPLE HALF EATEN …. remember the old story of ADAM and EVE… apple is the fruit that gave man his wisdom…..it is the beginning of everything… the most simple and sober logo i have ever come across.. yet most meaningful.. like some of the ROBERT LANGDON STORIES..!!! hats off.. no matches… what say..???

jim waters November 25, 2010

About Apple logo – lots to say : the half-eaten apple is also man defying god (at the time Apple got its start, IBM was god with more than 70% of the world computer market). Also, the original apple logo was made of horizontal stripes – stripes was the sign used for centuries to identify prisoners, prostitutes and other outcasts.

RT October 17, 2010

and here is the google….

..–> originating from a misspelling of the word “googol”, the number one followed by one hundred zeros, which was meant to signify the amount of information the search engine was to handle….

Abigail March 18, 2011

Your article is nice. Here after no one assume any wrong meaning to any of the above logo.

Aditya Kane March 18, 2011

Thanks for the comment Abigail. Hope you like more articles on DW. πŸ™‚

Dinesh July 24, 2011

Valuable.. thanks.. πŸ™‚

Imran Soudagar April 9, 2012

That is a awesome list of logo’s and their names. I wonder what story does Windows logo has.

stuartlevi356 July 12, 2012

your article is very nice and secret behind VAIO i like it

VividT September 21, 2012

The windows logo: nowadays it looks like like flower petals but back then it was simple, just the straight meaning of windows as you can imagine simple a window with four squares.