Vodafone’s ZOOZOOS are not animations!


In a latest news from Hindustan Times, ‘Zoozoos’ (as they are supposedly called!) are actually real people wearing white specially designed costumes. Just in case you are wondering what are these ‘Zoozoos’… these are the much loved white dwarf like characters seen in all the Vodafone ads these days (particularly during IPL breaks). One of the main challenge was to make the characters look and behave like cartoon / animated figures.

This was achieved using special material wrinkle free cloth which made the body suites look smooth (like in animation) and the ads were shot at slower than normal frame rate so that the movements look swift but funny. A keen observer might notice that the expressions on the face are also static and are changed only between the (shot) cuts.

So next time you see a Vodafone ad, pay extra attention to details to see if you can make out something with these things in mind πŸ˜‰


Jagmeet Singh May 4, 2009

Well m also animator ……. its not looking very simple

Jagmeet Singh May 4, 2009

Hey! change ” Image credits: Vodaphone.in ” to VodaFONE.in

Vinoth May 5, 2009

Rahul Bansal May 8, 2009

Thanks for video link. Its amazing! πŸ™‚

Pro-Vamsi May 5, 2009

These ads really rocks!! Lot’s of creativity behind these ads!!

Harsh Agrawal May 5, 2009

I love this ad, atleast it might help me to get PUG at lower rate πŸ™‚
meanwhile Your link to image credit is going to some voaphone.in instead of vodafone.in. Plz correct it..

Aditya Apte May 5, 2009

Image credit link now corrected. Thanks for bringing it to my notice guys.

Gautam May 5, 2009

My mama told me about this.. but I wondered what about the expressions… now I got to know from here that they are changed between shots….
They make Cool ads

I think there is no pug inside them πŸ˜›

Parag December 24, 2009

I like this ads,its amazing