Why social search is not a good idea?

If the tech world was a gangster movie and tech services various capo regimes, then I can actually imagine two Don’s (Bing and Facebook) having a meeting in some darkly lit room. And these Dons decide on joining hands to defeat a common enemy they have. The enemy here would be the all-powerful search engine Google.

Jokes apart, it has happened. The idea of having search results mixing with social network has happened in a big way with Bing joining hands with Facebook. It all seems like a great idea but my point is social search a big deal as it is being made out to be. I mean didn’t we need search engines mainly because we could not rely on our social circle in the first place?

I think social search might be useful for certain things like getting a movie review. As far as checking out a restaurants, shops and services I think ‘local search’ rather than ‘social search’ might be more useful.

Why social search might not be a good idea in the long run

By now you must have guessed I am not too excited about social search and its possibilities. Yes, Google also is experimenting with Google Me as a social layer across its services. I think a social layer is the right way to go and not going for integration.

Bing is thinking a lot like Microsoft has always. It seems to want to compete with the competition by creating partnerships and not awesome products. I think Facebook and Bing tying up is a lot like that. What do you think? Do drop in your comments and views.


About Author

Aditya Kane

Aditya Kane

Passionate about technology, books, history, cricket and politics. I like to think I am platform agnostic. rtCamp Blog Network - Editor -in- Chief