UrTurn offers reward points to users based on their activities on social networks like facebook. These reward points have cash value and can be redeemed for prizes like iPhones or sold for cash on the UrTurn marketplace.
Activities includes, as expected, adding UrTurn application to your facebook account, inviting friends to use it. You will also get paid for daily activities like uploading photos, adding new friends, updating status on facebook.
A point-activity chart is shown below….
Also check list of prizes you can redeem UrTurn points for!
As of now UrTurn is only available for facebook. They will be soon coming on MySpace as a widget. They have no donut for orkut users as of now, but considering recent support for third-party applications on orkut, they will soon arrive their too.
I am yet to figure out the the business model of UrTurn, but real problem will be different. If this app become a hit, there will be many like it, and together they will rise increase spam on social networks.