Bing leaps past Yahoo, takes the Number 2 slot!

Yahoo will be disappointed and Google alarmed! But for all you Bing lovers and Microsoft, here’s a piece of good news. According to StatCounter Global Stats (an Internet research firm that tracks page loads) Bing has surpassed Yahoo search in its very first week! This brings Bing in the market with a bang at number 2 slot on the list of top search engines worldwide.

bing-logo-1Yahoo will be disappointed and Google alarmed! But for all you Bing lovers and Microsoft, here’s a piece of good news.

According to StatCounter Global Stats (an Internet research firm that tracks page loads) Bing has surpassed Yahoo search in its very first week! This brings Bing in the market with a bang at number 2 slot on the list of top search engines worldwide.

Statistics

As per the reports, here are some recent stats:

In the US:

  • Bing exceeds Yahoo with 16.28 % of the market
  • Yahoo drops to the third place with 10.22 %
  • Google still dominates the U.S. search market with 71.47 %,

Globally:

  • Bing has taken a smaller lead over Yahoo at 5.62 %
  • Yahoo holds 5.13 % of the market
  • Google stands strong with 87.62 % of the market

Aodhan Cullen, chief executive of StatCounter says:

“It is big news and is a big change… Bing just came on a few days ago and has taken the number-two slot both in the U.S. and worldwide.”

US Stats

StatCounterGlobal(2)

Worldwide Stats

StatCounterGlobal(3)

Bing exceeds expectations!

Microsoft was expecting to see Bing at the second position in the search engine market within five years. This means Bing has greatly exceeded expectations so far, and Microsoft should be immensely happy with their product and marketing and advertising strategies.

Can Bing hold on to the #2 slot?

Microsoft says that if Bing can manage to sustain the number-two slot, then they would successful achieve its goal four years earlier than expected. At this time, Bing would not be looking to compete against the dominant search player – Google for obvious reasons. Google has more than 80 % of the market worldwide and more than 70 % in the U.S.

Bing has some powerful features and is being handsomely marketed worldwide. Microsoft will be spending some $100 million on worldwide ad campaigning to promote Bing.

It looks like a possibility that Bing might just hold on to this position from here on!

At least I hope it does… I am slowly beginning to become a Bing fan! 🙂

(Source: StatCounter Global Stats)

10 Comments

mohit June 6, 2009

Thats pretty fast! And they have done all this primarily through word-of-mouth as the worldwide offline campaigning isn’t in the full swing as of now..Cheers to M corp.!

Swati June 6, 2009

@ Mohit,
Yes, perhaps once the worldwide campaigning is in the full swing, Bing will gain more popularity. (let’s hope so!) I am quite excited to see how the market reacts in the coming months. 🙂

Paritosh June 6, 2009

Since its new maybe because of that the people are trying it out. The actual performance will be known after a month or so !

Swati June 6, 2009

@Paritosh,
I agree, holding on to the number 2 slot will be the actual test of Bing’s performance… We would know in the coming few months!

Marco June 6, 2009

This might be a big shift. The question now is how this will affect lots of paid search budgets, as in: Does Microsoft Bing Change Paid Search?

Swati June 6, 2009

@Marco,
Good point. It will be interesting to see the SEM game changing in the time to come.

Gautam June 6, 2009

With such a big media coverage of bing, it was obvious that it would do something.
But, well, noone can beat Google!

Swati June 6, 2009

@Gautam,
🙂 Bing still has a long way to go to beat Google….! Google’s way ahead.

venkat June 6, 2009

People will fall in love with Bing that’s true its graphical interface ,visual representation of results finally we may see competition to Google in near future definitely.

rahul June 6, 2009

I already told i love bing. i even prefer over google sometime.
yahoo will loose it search share.